Admissions changed.Admissions consultants didn't.
“I only take ten students a year.”Primrose isn't a better consultancy. It's the operating system that replaces one. Built with former Deans of Admissions and trained on 7,500 successful applications.
No setup fees. Cancel anytime.
Loved the second draft of your Stanford essay. The grandmother moment grounds the whole piece.
Admissions consulting
still runs on 2005.
“I realized families weren't paying for expertise.
They were paying for administrative overhead.”
Tamir studied at Imperial College London, ranked the 2nd best university in the world. He is also a recipient of the prestigious Chevening Scholarship from the British Foreign Office, an award given to future leaders worldwide.
Originally from New York, Tamir has spent over 15 years leading one of the top UK–US admissions consultancies, bringing the best practices from both sides of the Atlantic to guide students into the world's most selective universities.
He assembled a team of talent from Netflix, Anthropic, Disney and beyond to build Primrose. The old model was failing the very families it promised to serve. Scattered calls, PDFs, and calendar gaps had replaced real judgment.
Bringing data-driven decisions into admissions.
Knowing you really well, understanding you, and making decisions accordingly.
The students who made it.
Real students. Real admissions. Their words.
“I wasn't looking for someone to rewrite my essay. I just needed someone to tell me why it wasn't working. That made all the difference.”
“Early Action was stressful. Having someone actually respond when things came up made a bigger difference than I expected.”
“My parents stopped asking me every day if I'd worked on my applications because they could actually see the progress.”
“I expected ChatGPT with a nicer interface. What I got was something that kept asking better questions until my own story started making sense.”
Everything assembles
into one system.
Backed by academic leadership.
Advised by a sitting dean.
Dr. Elad Granot is the Undergraduate Dean of the Sy Syms School of Business at Yeshiva University. He has served as dean of three AACSB-accredited business schools and held senior academic leadership roles across higher education.
Before academia, he was Chief Marketing Officer of KPMG's advisory practice and later CEO of a media and technology company. His work sits at the intersection of education, innovation, and AI — the same frontier Primrose is building on.
He advises Primrose on academic strategy, helping ensure the platform reflects what selective universities actually value.
Priced like software.
Delivered like a partner.
Most admissions consultants charge for meetings.
Primrose charges for momentum.
Get started. Build your profile. Plan your applications.
- Unlimited AI admissions assistant
- Essay reviews in minutes
- Application timeline
- Smart document workspace
- Parent dashboard
Cancel anytime. No setup fees.
Best for independent applicants.
AI operating system + monthly strategist.
- Everything in Spark
- Dedicated admissions strategist
- Monthly strategy reviews
- School positioning
- Interview preparation
- Priority support
Cancel anytime. No setup fees.
Most applicants choose this.
We become your admissions team.
- Everything in Strategy
- Unlimited strategic guidance
- Former Dean review
- Priority turnaround
- Concierge application management
Cancel anytime. No setup fees.
Limited availability.